An analysis on consumer perception via “stereotype content” model between sustainable brand and country of origin

Authors

  • Gabriella Schoier University of Trieste, Italy
  • Giovanna Pegan University of Trieste
  • Stefano Fadini University of Trieste

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Published

2022-04-01

Issue

Vol. LXXVI-1 January-March 2022

Section

Articles

License

Copyright (c) 2022 Gabriella Schoier, Giovanna Pegan, Stefano Fadini

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.